Travel apps offer several useful features. You can book the hotels of your choice and even flight booking with the apps. Mobile Travel apps help you to pack and organize. Not only that it lets you find the best local Places to visit. However, you must be aware everything comes with a drawback and travel apps are no exception. This article will explain all the issues and problems associated with travel apps in details.
Primary Issues You Need To Deal With
Do Not Trust Your Data Connectivity
Mobile can lose the network connectivity anytime at the metro stations, cathedrals, car parking or the rural areas.
If you visit abroad, Network roaming will not allow the use of the Internet network flawlessly. And in the flight, you will always get your data off. If your data connection gets lost, immediately you will find that all the apps stop working. Apps like AirFrance or Eurostar becomes completely unusable due to the absence of data connectivity.
Thus you can face immense problems while traveling. You will struggle to connect with your hotel agencies. Travel companies will not able to serve the customers properly. Thus while developing the app travel agencies must focus on developing the app with good caching.
Do not assume your network to be high speed
You may have a high-speed network on your phone. However, there are tons of factors which can adversely affect the network speed. If everyone wants to transmit the data simultaneously in the busy area nobody will get enough bandwidth. For this reason, you may struggle to use the travel app.
Travel companies must focus on developing alight weight app with a simple UI. It will load much faster and will serve the purpose of the customers.
UI Design Is Too Complex
Customers can reject the travel app completely if they find it complicated. Action button or any drop-down list must be well within the reach. The app developer should keep in mind the following attributes.
- Make each field tappable
- Make sure that the virtual keyboard takes up only half of the screen. Rest of the form must be accessible
- If you change the screen layout from portrait to landscape mode, then you may see some weird visualization
An app must be user-friendly and attractive. Only then the customers will prefer it.
Very Poor Data Synchronization In Cloud Platform
There are certain apps which require login every single time. It is annoying for the customer. Once you log out, all their boarding pass and stored trips get lost. You need to reconnect the app with the data connection.
It definitely ensures the privacy of your data. However, it does not satisfy the customers’ demands. Develop the app in such a manner that the customers will log in just once. And will access data 24×7 anytime without further login.
Asking for too many permissions
Customers are just happy to install any app. They do not read the permissions and blindly accept those. Travel company apps gain access to confidential data in such a manner.
Thus there is a chance of data breach. Customers’ private data can be compromised anytime. In mere future, they will get weary of the malicious apps. And will uninstall the app. Thus travel companies must develop applications without asking for too many requests.
Other Issues You May Want To Give A Look
Problems With Big Data and Personalization
Big data facilitates, The travel agencies to gather information about the customers. You can get to know many things about the customers like their purchasing habits, needs, and interests. Big data also let them know about the latest trends of the customers. Procedure for converting all this information into action is termed as personalization. Customers, on the other hand, can personalize travel research and can enjoy easy and convenient booking experience with the aid of big data.
A big data enabled travel app is capable to track the customers’ past interests about the flights’ bookings, hotel booking patterns, eclectic tours, and activities. Thus big data helps the travel companies to serve customers better.
However big data has some disadvantages as well. You may feel suffocated with the deals and the offers being offered all the time. Not only that, you may feel that their privacy is at risk. And they can abandon the package as a whole. Feeling irritated they can even uninstall the travel app.
Nowadays all the businesses are dependent on mobile apps. However, you need a lot of time to develop an app. Also, the cost of developing that app is quite high. On top of that, travel agencies need regular updating and maintaining the mobile application. Plus, they will have to keep up the pace with the latest technology. That travel app will have to work flawlessly 24×7 without any glitches.
Not only that, they are responsible for carrying out the online money transaction safe and secure. If the app crashes, if the money gets compromised, the digital personality of the travel companies can get affected.
Problems With Customer Engagement
Customer engagement is the third one on the list. Mobile travel apps play a significant role in managing customers. Travel agencies can connect to the customers all the time. Customers can communicate with the hotel representatives anytime they want and can vail their service.
Again, the travel companies with the help of the app can keep every record of the customers. Like they can have knowledge of the best destination or the food culture of the customers. Based on that travel companies offer special travel package or the dining package.
That sounds fantastic! However, the travel companies can oversaturate the customers with personalized promotions. And that can worsen the relationship between the travel companies and the customers. Even the customers can uninstall the app and opt for the rival’s travel app.
That is pretty much about the mobile travel apps issues. Hope this article helps you to know all about the mobile travel apps problems and corresponding preventive measures. If you face any query feel free to contact us at our technical number.